We like to break things down into three simple ‘whats’. What is it? What does it do for me? And what can Scruffy Dug do to help? So . . .
What is Market Research?
Market research is simply a way of giving you insight into your market, your competitors, your products and your customers. This enables you to make informed choices, and plan your products and approach correctly, to formulate your marketing plan.
What can Market Research do for me?
When starting a new project, it is easy to get lost in your own enthusiasm. Friends and family will tell you how amazing your idea is; while it is entirely possible that they are right, and you are sitting on the next big thing, it may be that they are only telling you this because they support your dreams. Sadly that isn’t enough to take your product or service to market. Market research can challenge your assumptions, to prove or disprove your beliefs. It also provides valuable, independent evaluation of your ideas, allowing you to tweak your plans for even greater success.
What can Scruffy Dug do to help?
We can work with you to research the market, looking into the competition, the background and history of your intended market, and to conduct focus groups or surveys to gain essential feedback on your plans.
Later, when you are in business, we can provide information on customer satisfaction levels through continuous research, which means you’ll be able to see the effects of changes you make to your business on a day to day basis. We can also demonstrate the effect of those changes in terms of your customers perceptions of you and how much they value your business.
We can provide detailed reports on our research and offer our advice and insight on how to interpret this information.
So what do I do next?
Just get in touch, and our friendly team will do its best to help you get the information you need to take your ideas forward.